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Academic Activities

Kim, Rando

관리자   /   2023-07-11

 Kwon, J. & Kim, R. (2019). The Generational Concept, Range, and Characteristics of Korean Consumer: Review of Generational Research in Consumer Studies. Journal of Consumer Studies, 30(5), 77-99.

 Choi, J. H. & Kim, R. (2018). Estimation of Consumers’ Willingness to Pay for Green Products: Focusing on the Impact of Product Visibility. Journal of Consumption Culture, 21(1), 123-142.

 Lee, S., Lee, H., Choe, H., Kim, R. & Rha, J. (2018). A Study on Retirement Adaptation of Korean Retirees: Focusing on Wang’s Resource-Based Dynamic Perspective. Financial Planning Review, 11(2), 31-66.

 Jeon, M., Kim, S., & Kim, R. (2017). BREAKTHROUGH TO OVERCOME THE THROWAWAY SOCIETY: FOCUSING INFLUENCING FACTORS THE PRODUCT WORNNESS AT THE ANTICIPATED REPLACEMENT DECISION STAGE. International Journal of Advanced Engineering and Management Research, 2(3), 805-820.

 Jeon, M., & Kim, R. (2016). Food Lifestyle in Five Big Cities: Study on Chinese Consumers and Their Preference for Korean Food. Journal of Business and Economics, 7(6), 914-922.

 Jeon, M., Kim, S. & Kim, R. (2015). Effects of Service Quality in Large Discount Stores on Consumer Satisfaction and Loyalty. Consumer Policy and Education Review, 11(1), 147-164.

 Kim, R., Rha, J. Y., Kim, S. Y., Koo, M., Yoon, J., Choi, J. & Choi, H. (2015). Time-series Consumer Surveys: What has been done and what should be done. Consumer Policy and Education Review, 11(2), 1-32.

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